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Samsung Electronics has appointed BD Park as the president and CEO of Samsung south west Asia operations.
He was head of mobile and IT Division at Samsung India as Director, mobile and IT and succeeds Jung Soo Shin, who held the position of President & CEO for Samsung south west Asia from February 2009 till date.
In his role as president & CEO of Samsung south west Asia regional head quarter, he will oversee the operations of Samsung India Electronics Ltd (SIEL), Samsung India Software Operations (SISO), Samsung's R&D Centre at Bangalore, Samsung India Software Center (SISC) and SEL India, Samsung's R&D centers at Noida as well as the company's operations in the SAARC region.
He brings with him over 28 years of work experience in the company. He became the director of the mobile export team in 2001, and the head of south east Asia /South west Asia/middle east marketing group in global mobile business in 2004. Under Park's leadership, Samsung has emerged as a leader in the fast growing smartphone market in India and the company's market share in mobiles has grown from 6 percent in 2008 to over 30 percent as on date.
''It will be my endeavor to leverage the synergies of the existing Samsung businesses in India to ensure stronger growth for the Company in this region and make Samsung as the most loved brand in the country,'' said BD Park.