RIM changes name, launches Blackberry 10

RIM now becomes BlackBerry, launches two new LTE smartphones BlackBerry Z10 (all touch) and BlackBerry Q10 (touch with physical keyboard) smartphones powered by BlackBerry 10.

BlackBerry unveiled the new BlackBerry Z10 and BlackBerry Q10 smartphones at events held simultaneously in New York, Toronto, London, Paris, Dubai, and Johannesburg.

"Today sees a re-invented BlackBerry launching an entirely new mobile experience," said Thorsten Heins, President and CEO of BlackBerry.

We are thrilled to be introducing BlackBerry 10 on the new BlackBerry Z10 and BlackBerry Q10 smartphones, to deliver a faster, smarter experience that continuously adapts to your needs. Every feature, every gesture, and every detail in BlackBerry 10 is designed to keep you moving added Heins.

BlackBerry 10 is a robust and reliable platform that is smooth and responsive. It has a modern design and a gesture-based interface that is highly discoverable.

BlackBerry 10 presents features like: BlackBerry Hub,; BlackBerry Messenger, BlackBerry Balance, Time Shift, BlackBerry Remember, BlackBerry Safeguard, and BlackBerry World storefront.

BlackBerry Hub is a single place to manage all your conversations whether personal or work email, BBM messages, and social media updates or notifications. BlackBerry Flow, where the BlackBerry 10 experience excels by enabling features and apps to flow seamlessly together, helping you complete the task at hand effortlessly and efficiently. A keyboard that understands and adapts to you, that learns what words you use and how you use them, then offers them up to you so you can type faster and more accurately.

BBM (BlackBerry Messenger), which allows you to share things with the people that matter to you in an instant. BBM in BlackBerry 10 includes voice calling and video chat, and introduces the ability to share your screen with another BlackBerry 10 contact. BlackBerry Balance technology, which elegantly separates and secures work applications and data from personal content on BlackBerry devices.

Time Shift, an astonishing camera feature that lets you capture a group shot where everyone is smiling with their eyes wide open. Story Maker, which lets you bring a collection of photos and videos together, along with music and effects, to produce an HD movie that you can instantly share. BlackBerry Remember, which combines memos, tasks and much more into a single experience.

BlackBerry Safeguard technology helps protect what is important to you, and the business you work for.

Built-in support for Microsoft Exchange ActiveSync so your BlackBerry Z10 or BlackBerry Q10 smartphone can be simply connected and managed as other ActiveSync devices in a company, or enabled with BlackBerry Enterprise Service 10 to gain secure access to work email, "behind the firewall" applications and data, and benefit from other security and enterprise mobility management features.

The BlackBerry World storefront includes 70,000 BlackBerry 10 apps and one of the most robust music and video catalogs in mobile today - with most movies coming to the store the same day they are released on DVD.

In addition, Facebook, Twitter, LinkedIn and Foursquare apps for BlackBerry 10 are preinstalled, and BlackBerry 10 customers will have access to leading applications from across the globe. Leading application providers including Disney, Cisco, Foursquare, Skype and Rovio have committed to the platform.