Reliance launches touchscreen CDMA phone

Reliance Webstore and Coolpad Communications has commenced the market roll-out of India's cheapest touchscreen CDMA phone, S100, across the country. The handset will be distributed as well as retailed through Reliance World stores across 100 top Indian cities. The S100 is Coolpad's first CDMA-only handset being introduced in the country.

Sami Al-Lawati, MD, Coolpad Communications, said, “In the current scenario, we see CDMA subscribers as the key drivers of mobile data business in India. Feature-rich CDMA handsets will play a crucial role in addressing this segment. Currently, the operator pushed CDMA handsets are primarily in the sub-2000 price bracket. Telecom operators typically bundle talk-time with entry-level handsets as part of their subscriber acquisition strategy. However, amongst the 120 million CDMA subscriber base in India, almost 30% use CDMA smartphones. This captive customer base of CDMA smartphones, as well as the increasing base of CDMA-users who want more features in their phones, offers Coolpad an opportunity to address the CDMA segment with the right products, at very attractive price-points.”