Reliance BIG TV alliance with Fox Star Studios

Reliance BIG TV is entering into a strategic alliance with Fox Star Studios for the India release of James Cameron's new magnum opus AVATAR. The DTH operator will showcase exclusive interviews with the James Cameron and the stars of AVATAR as well as exclusive videos of Behind-The-Scenes of the film. Reliance BIG TV is creating a new TVC with the spectacular visual imagery from AVATAR. The 30 seconds TVC is made in English and expected to go on air across 12 English channels Times Now, AXN, Star World, Star Movies, Channel V, HBO etc from 15 December. Reliance BIG TV will be running a month long 360 degree integrated marketing campaign across all India. Umesh Rao, Senior Vice — President, Reliance BIG TV said, “We are delighted to be associated with Avatar - the most talked about & eagerly awaited release of the year. Avatar will capture audience imagination through compelling storyline & spectacular digital effects". The tie-up with Fox Star Studios is part of Reliance BIG TV's larger content strategy to introduce niche and unique content on its DTH platform. As part of this alliance, Reliance BIG TV will premiere exclusive AVATAR content from 15 Dec on its DTH platform. This content will be offered free of cost to its subscribers.

Fox Star Studios and Reliance BIG TV are creating special promotional zones across Mumbai, Delhi, Bangalore, Kolkata, Chennai, Hyderabad, Chandigarh, Pune, Ahemdabad, Jaipur at key multiplexes. Apart from this, tie-ups with Baskin Robbins & Big Cinemas have been finalized to create these exclusive zones delivering unique consumer interactions.