New Delhi: As per a new global consumer study from CMR, 5G has allowed exponential growth in video content production, particularly short-form videos, amongst consumers in China and Western Europe. More than four in every five 5G mobile users are pleased with overall 5G use. In India, the enthusiasm and optimism of customers are growing around 5G smartphones.
“5G will positively influence our way of production, communication, collaboration, consumption and sharing our experiences with our loved ones and the world primarily through a video-led medium, as mentioned by Prabhu Ram, Head-Industry Intelligence Group, CMR. 5G smartphones power development, usage, video calls, and applications such as mobile games in international markets. I believe that 5G will provide a significant boost to an increasing trend in short-form video creation and sharing among millennia when 5G becomes available in India in the next two years.”
“As per our study findings, Indian consumers are seeking to upgrade to 5G-ready phones driven by the urge to future-proof themselves. While doing so, they seek to benefit from the overall user experience that the premium device offers, whether it be through smooth everyday performance, AI-enabled cameras, or enhanced mobile gaming capabilities,” said Satya Mohanty, Head-Industry Consulting Group, CMR.
Key takeaways from the report:
- For early 5G smartphone users in China and Western Europe, 5G is translating into exciting use cases, such as short-form video creation and consumption, video-calling, mobile gaming, and AR/VR, among others.
Some of the early advantages early in 5G are higher quality video calls (66%), more quick downloads (59%), and UHD videos (55%).5G is considerably faster than 4G. 5G translates into superior speeds for customers when downloading, share videos on social media, and streaming without any delay.
5G is now a key smartphone purchase consideration everywhere.
- 5G is a main smartphone purchasing engine, only behind the battery life, in technologically established markets like China and Europe where 5G is already available (60%) (67 percent ).
- In India, 5G readiness is one of the top three considerations amongst premium smartphone users (83%), just behind battery life (84%) and smartphone brand imagery (84%).
- Amongst early 5G adapters and 5G intenders in India, there is a strong appeal to upgrade to 5G-capable smartphones.
- Nearly three in every five existing premium smartphone users are definitely seeking to upgrade to 5G ready smartphones.
- When it comes to 5G smartphone offerings, consumers nurture emotional bonds and affinity with smartphone brands that can deliver on consumer expectations around their brand vision, new innovations, and 5G tech R&D leadership.
“I believe the future will be visual, and primarily video-led. With the extremely low latency of 5G, consumers will be able to upload and stream their content as seamlessly and effortlessly as they stream music today. At a macro level, there will be a significant digital acceleration, enabled by the confluence of 5G, Cloud, AI, and edge computing. In essence, 5G is a definitive trendsetter that will fundamentally redefine the future of content, remote work, virtual learning, healthcare, and manufacturing, among others,” added Prabhu.