Rank 32: Tata Telecom: Call-center Gambadoes

It appears, Tata Telecom’s efforts in positioning itself as an end-to-end
business communications solutions provider for the enterprise has paid off.
Despite tough economic conditions, the company recorded a growth of 31 percent.
Its turnover in FY 2001-02 grew to Rs 263.2 crore from Rs 200.5 crore in the
previous fiscal. The profit after tax almost doubled to Rs 15.7 crore from Rs
8.4 crore in 2000-01.

The company continued to maintain its leadership position in the voice
communication solutions market and the call center market, claiming 60 percent
share in the call center solutions market. It sold around 150,000 EPABX ports
during the year.

Daksh, IT&T, Customer Asset, Frameworks, Flex, and Inox Global Services
were some of its customers in the call center space. Tata Telecom now also
offers business consultancy support to companies setting up contact centers in
India. It also became active in data-networking. Its prime focus in this segment
were LAN switches (Cajun family of switches), wireless LAN, VPN and WAN
switches. It set up more than 500 node data networks for call centers.

Tata Telecom  TURNOVER FACTSHEET CEO : Niru Mehta Address : DLF Square, 2nd Floor, M Block Jacaranda Marg DLF City — Phase II Gurgaon 122 002 Tel  : 0124 6560500 Fax: : 0124 6560620 / 21 Web site : www.tatatelecom.com  S W O T Strength  : Strong voice communication base Weakness : Late starter in data networking Opportunity : Growing data networking market Threat  : A contact center slowdown

Last year, Tata Telecom introduced MultiService Networking Infrastructure (MSNI)
solutions, including 10-gigabit Ethernet technology, wireless infrastructure, IP
telephony and VPN solutions. It also launched Enterprise Class Internet Protocol
Solutions (ECLIPS) to accelerate the mass adoption of IP telephony for the
enterprise segment.