Rank 32: Tata Telecom: Call-center Gambadoes

VoicenData Bureau
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It appears, Tata Telecom’s efforts in positioning itself as an end-to-end

business communications solutions provider for the enterprise has paid off.

Despite tough economic conditions, the company recorded a growth of 31 percent.

Its turnover in FY 2001-02 grew to Rs 263.2 crore from Rs 200.5 crore in the

previous fiscal. The profit after tax almost doubled to Rs 15.7 crore from Rs

8.4 crore in 2000-01.


The company continued to maintain its leadership position in the voice

communication solutions market and the call center market, claiming 60 percent

share in the call center solutions market. It sold around 150,000 EPABX ports

during the year.

Daksh, IT&T, Customer Asset, Frameworks, Flex, and Inox Global Services

were some of its customers in the call center space. Tata Telecom now also

offers business consultancy support to companies setting up contact centers in

India. It also became active in data-networking. Its prime focus in this segment

were LAN switches (Cajun family of switches), wireless LAN, VPN and WAN

switches. It set up more than 500 node data networks for call centers.

Tata Telecom 





Niru Mehta

Address : DLF Square,

2nd Floor, M Block Jacaranda Marg

DLF City — Phase II
Gurgaon 122 002
Tel  : 0124 6560500
Fax: : 0124 6560620 / 21
Web site : 

Strength  : Strong voice communication base
Weakness : Late starter in

data networking
Opportunity : Growing data networking market
Threat  : A contact center slowdown

Last year, Tata Telecom introduced MultiService Networking Infrastructure (MSNI)

solutions, including 10-gigabit Ethernet technology, wireless infrastructure, IP

telephony and VPN solutions. It also launched Enterprise Class Internet Protocol

Solutions (ECLIPS) to accelerate the mass adoption of IP telephony for the

enterprise segment.