Rank 9: Siemens Public Communications Network Ltd: Came Out Steady...

It was an year of achievement for SPCNL, as the company celebrated 6 million

EWSD installations in the country and became the second-largest switch player in

India. The company also bagged the first DWDM order from BSNL. In the last

fiscal, the company registered a good growth of 28 percent, which was sufficient

to help it enter the Top 10 Club of V&D 100 companies this year.

In the last fiscal, the company registered a revenue of Rs 893.4 crore and

did pretty well than the competition. The company did exceptionally well in the

first quarter but was unable to repeat its performance in the next three

quarters. The third quarter was bad as the company was able to do only around Rs

83 crore of business, contributing 11 percent of the total revenue.

In terms of employee strength, the company has a base of 915 employees

including all its three divisions–the communications software group located at

Bangalore, the telecommunications group located at Gurgaon and manufacturing

plant at Kolkata. The software group looks after telecom related R&D

activities in the field of mobile and networking communications and is the

fourth largest development center among the 14 centers that Siemens AG has

worldwide. It deploys around 400 highly dedicated professionals and engineers.

SPCNL also has a ICM N competence center providing professional services

including radio and network planning, technical sales, implementation, and

after-sales service. The center also acts as a test bed and a training center.

ICM N was successful for Bharti and BSNL in the cellular segment.

The company developed Centrex-Manager, a PC-based network management software

to manage virtual EPABX developed at Bangalore for Siemens AG international

customer, Deutsche Telecom.

In the last fiscal, SPCNL bagged a large order from Bharti Telenet for

switches and SDH in the new circles of Delhi, Haryana, Karnataka, and Tamil Nadu.

The company also bagged switches order from Bharti Telesonic, the licensee for

DLD services in the country. The company also bagged IN orders for five players–Bharti,

BSNL, Hutchison, BPL, and Bharti Telesonic. It also implemented GPRS networks

for Bharti in Kolkata and MP circle.

Siemens Public Communications Network Ltd TURNOVER FACTSHEET MD : Hans Wefelscheid Year of Start : 1996 Area of Operation : Telecom equipment, turnkey services,  and software development Employees : 914 Address : 484-485, Phase -3, Udyog Vihar, Sector 20,  Gurgaon 122 016 Tel : 0124-8904101 Fax : 0124-6345112 Web site : www.siemens.co.in  S W O T Strength  Leadership position in IN  Weakness Not strong in wireless Opportunity GPRS applications in mobile network  Threat  Focussed wireless players and new wireless players giving more competition

SPCNL secured an LoI from Tata for point-to-multipoint radio systems. By

segment-wise break-up, optical fiber cable and outside service plant, switching,

and commission businesses were the top three revenue generators. Outside plant

and optical fiber cable was the highest with a consolidated total of around Rs

397 crore, and switching contributed around Rs 234 crore.

The company aims to becomes a leader in IN, MSC, SDH and DWDM besides

increasing its marketshare in GSM, which has not happened in the last fiscal as

the company was unable to bag any large order from the third and the fourth

operator in the country. Even in the Tata Teleservices order, the company was

unable to make any dent as the order was bagged by Lucent and Alcatel. On the

software front, the company is planning to strengthen its software execution for

Siemens Mobile and the networking communications business.