Rank 60: Paramount Communications: Profit Management

Like many others of its ilk, Para mount Communications’ topline was hit by
a decline in demand from the state operators’ downward trend in cable price
and entry of new players.

However, what was positive about the company’s performance in the fiscal
2001-02 was the growth in its bottomline. The company which had grow by 260% in
2001 had to witness a negative growth. Even as its turnover dipped by 16.5
percent, its profit registered a growth of 32.3 percent. The company’s net
profit grew from Rs 4.92 crore in the fiscal 2000-01 to Rs 6.52 crore in
2001-02.

An ISO 9001 company, the company manufactures both copper and optic fiber
cables, and has a strong client base for its copper cables among PSUs.

Paramount has its manufacturing facilities based in Dharuhera and Kurukshetra.
While Dharuhera plant has a manufacturing capacity of 3.85 million conductor km
per annum of PIJF cables, the Kurukshetra facility has a capacity of 16,065 fkm
per annum, and 2.8 million lckm of PIJF cables.

Paramount Communications TURNOVER FACTSHEET CEO : Sanjay Aggarwal Area of Operation : Telecom Cables Manufacturing Employees : 250 Address : M4, Bahubali, 59/17, New Rohtak Road, New Delhi - 110 005 Tel  : 011-5762298, 5734981, 5723106 Fax : 011-5730101, 5761770 Web site : www.paramountcables.com  S W O T Strength  : Focus on quality Weakness : Largely PSU customers Opportunity : Last-mile OFC solutions, Pvt fixed service operators Threat  : Contracting copper cable market

Besides catering to the domestic demand, Paramount Communications also
exported telecom cables to Iraq, Russia, Ukraine, UK Oman, Kuwait, Sri Lanka,
Tanzania, Ghana and Zambia.