Rank 38: Nortel Networks: Call Center Component

With a strategy to leverage its strength areas aggressively, Nortel Networks
did a total estimated business of Rs 235 crore.

While the business from enterprises–call center solutions, data solutions
comprising LAN/WAN products, and VPNs–is estimated to be Rs 180 crore, the
business from service providers accounts for the rest. It exploited the unique
call center opportunity in the country to the maximum. In a predominately
voice-centric but data-critical solutions space, Nortel leveraged its strength
as a preferred EPABX provider, and pushed its data products like multiplexers to
emerge as the leader.

Its largest call center deal has been the $5 million contract from Bharti,
which selected Nortel for nationwide customer-care contact center for its AirTel
wireless cellular services. The call centers, staffed by 40 to 100 agents, will
serve each of the 15 cellular circles. Its total call center business alone is
estimated to be Rs 90 crore as compared to Rs 69 crore in the fiscal 2000-01.
The sales of data solutions are estimated to be around Rs 90 crore. Switches
accounted for Rs 40 crore, and the rest came from RAS, routers, and Alteon
products.

Nortel Networks TURNOVER FACTSHEET CEO : Joseph Samuel Area of Operation : Telephony, data, e-Business, and wireless solutions provider Address : #403-405, North Block, 4th Floor, Manipal Centre,  Dickenson Road, Bangalore - 560 042 Tel  : 080-5592087-89 Fax: : 080-5587024 Web site : www.nortelnetworks.com  S W O T Strength  : Products and solutions for all voice & data needs Weakness : Not aggressive enough Opportunity : Call center, optical networking segments  Threat  : Cisco, Lucent, Avaya

Nortel, with a good split of voice and data networking products, had
significant wins in the carrier space. It bagged major contracts from Bharti
Telenet, GAIL, and is under discussion with Tata and Reliance for their backbone
projects.