Rank 4: ITI Ltd: On Mission Sphoorti

From Parivartan to Sphoorti.

That has been the mantra at ITI Ltd, the largest telecom-manufacturing

monolith in the country. The movement of ‘productivity, profitability, and

parivartan’ that was launched in 1999-2000 and smoothened the road for ITI,

acquired a new meaning in the fiscal 2001-02. That of Sphoorti–faster skill

formation in new areas, speedier introduction/implementation of new technologies

and profit creation in all activities of the company.

With the new philosophy of sphoorti, the company went on to perform better

than the past. It recorded a turnover of Rs 2,319.6 crore in the fiscal 2001-02,

up by 8 percent as compared to Rs 2,144.2 crore in FY 2000-01. In the process,

it continued with its supremacy, despite the sluggishness for C-DOT products, by

supplying 8 lakh circuits of long-distance TAX equipment.

Although the landline market has always been its forte, ITI went on to win

significant orders in the mobile space. It supplied 260 kl of GSM and 136 kl of

CDMA WLL equipment. It bagged the BSNL GSM cellular contract for the West zone,

which is estimated to be worth Rs 625 crore. It also supplied 38 units of TDMA

and 33 units of satellite equipment. The company won the satellite networking

project CIVICON from the home ministry, which is worth Rs 63 crore. It also

secured the first Ku-band mobile/static satcom network from the defense forces.

Among other orders, it bagged the PGCIL contract for fiber optic network and

power protection systems.

The year marked its entry into DWDM, GSM C-DOT, multimedia compact CSN-MM

switching equipment, MLLN, and VoIP product space. Some of the products that it

introduced included the MCPC VSAT with Internet connectivity, encryption units

for the Army, SMD telephone Dhwani for DoT, Inmarsat equipment, among many other

things. It is estimated to have Rs 116.12 crore of revenues on the DWDM front.

On the MLLN front, its total billing is estimated to be Rs 50 crore. It is

estimated to have supplied about 50 units of the MCPC VSAT in C band solutions.

It also strengthened its IT segment portfolio by supplying DOTSOFT billing

software to BSNL and also bagged an order form BSNL Hyderabad for its first

large call centre. It is also one of the largest suppliers of power solutions to

the incumbent operators. The SMPS business during the year is estimated to be Rs

100 crore.

ITI Ltd TURNOVER FACTSHEET CEO : Lakshmi G Menon Area of Operation : Equipment manufacturing and services Address : ITI House, 45/1 Magrath Road,  Bangalore 560 025 Tel : 080-5366116 Fax : 080-5593188 Website : www.itiltd-india.com  S W O T Strength  Government patronage and a good resource pool Weakness Over-dependence on tenders  Opportunity A growing end-to-end solutions market  Threat  Global vendors and solution providers having long-term funding options

As part of its efforts to become a key player in the global market, ITI

exported products to Uganda, Nigeria, Nepal, Tanzania, Malaysia, Sri Lanka,

Zimbabwe, and Sudan, during the year 2000-01. It signed up a contract with Nepal

Telecom for the supply of 100 units of single channel, very high-frequency

equipment. It completed the turnkey project for commissioning of 2GHz microwave

route in Tanzania.

Clearly, the road ahead for ITI as a total solutions provider seems to be

better. Through optimum utilization of infrastructure, by reducing off-loading

to outside agencies and with an emphasis on its strategic plan to focus on

solutions, telecom software, and rationalize its manufacturing business, ITI

plans to stride ahead with Sphoorti.