Rank 4: ITI Ltd: On Mission Sphoorti

From Parivartan to Sphoorti.

That has been the mantra at ITI Ltd, the largest telecom-manufacturing
monolith in the country. The movement of ‘productivity, profitability, and
parivartan’ that was launched in 1999-2000 and smoothened the road for ITI,
acquired a new meaning in the fiscal 2001-02. That of Sphoorti–faster skill
formation in new areas, speedier introduction/implementation of new technologies
and profit creation in all activities of the company.

With the new philosophy of sphoorti, the company went on to perform better
than the past. It recorded a turnover of Rs 2,319.6 crore in the fiscal 2001-02,
up by 8 percent as compared to Rs 2,144.2 crore in FY 2000-01. In the process,
it continued with its supremacy, despite the sluggishness for C-DOT products, by
supplying 8 lakh circuits of long-distance TAX equipment.

Although the landline market has always been its forte, ITI went on to win
significant orders in the mobile space. It supplied 260 kl of GSM and 136 kl of
CDMA WLL equipment. It bagged the BSNL GSM cellular contract for the West zone,
which is estimated to be worth Rs 625 crore. It also supplied 38 units of TDMA
and 33 units of satellite equipment. The company won the satellite networking
project CIVICON from the home ministry, which is worth Rs 63 crore. It also
secured the first Ku-band mobile/static satcom network from the defense forces.
Among other orders, it bagged the PGCIL contract for fiber optic network and
power protection systems.

The year marked its entry into DWDM, GSM C-DOT, multimedia compact CSN-MM
switching equipment, MLLN, and VoIP product space. Some of the products that it
introduced included the MCPC VSAT with Internet connectivity, encryption units
for the Army, SMD telephone Dhwani for DoT, Inmarsat equipment, among many other
things. It is estimated to have Rs 116.12 crore of revenues on the DWDM front.
On the MLLN front, its total billing is estimated to be Rs 50 crore. It is
estimated to have supplied about 50 units of the MCPC VSAT in C band solutions.

It also strengthened its IT segment portfolio by supplying DOTSOFT billing
software to BSNL and also bagged an order form BSNL Hyderabad for its first
large call centre. It is also one of the largest suppliers of power solutions to
the incumbent operators. The SMPS business during the year is estimated to be Rs
100 crore.

ITI Ltd TURNOVER FACTSHEET CEO : Lakshmi G Menon Area of Operation : Equipment manufacturing and services Address : ITI House, 45/1 Magrath Road,  Bangalore 560 025 Tel : 080-5366116 Fax : 080-5593188 Website : www.itiltd-india.com  S W O T Strength  Government patronage and a good resource pool Weakness Over-dependence on tenders  Opportunity A growing end-to-end solutions market  Threat  Global vendors and solution providers having long-term funding options

As part of its efforts to become a key player in the global market, ITI
exported products to Uganda, Nigeria, Nepal, Tanzania, Malaysia, Sri Lanka,
Zimbabwe, and Sudan, during the year 2000-01. It signed up a contract with Nepal
Telecom for the supply of 100 units of single channel, very high-frequency
equipment. It completed the turnkey project for commissioning of 2GHz microwave
route in Tanzania.

Clearly, the road ahead for ITI as a total solutions provider seems to be
better. Through optimum utilization of infrastructure, by reducing off-loading
to outside agencies and with an emphasis on its strategic plan to focus on
solutions, telecom software, and rationalize its manufacturing business, ITI
plans to stride ahead with Sphoorti.