Rank 88: Ingram Micro: General Decline

Ingram Micro, the Indian subsidiary of the world’s largest wholesaler of
technology products, has been a dominant player in the networking arena. It is
among the leading players in the products distribution business.

Ingram Micro is distributor for Avaya, Cisco, 3Com, Intel, Linksys, MRO-Tek,
and Nortel. In the fiscal 2001-02, the company is estimated to have done a total
sales of Rs 74 crore in the business of networking products. This is much less
as compared to the previous year’s revenue figure of Rs 90 crore. Growth
dipped by nearly 18 percent for the company.

This year, the company did not share with VOICE&DATA its revenue figures.
However, tough market conditions and falling prices could be the reason for this
year’s drop. Even MRO-Tek, which is the clear leader in digital modems, saw
its total revenues fall this year. Things were compounded by Avaya dropping
prices by as much as 25 percent. So in spite of the volumes picking up, the
value was less.

Ingram Micro TURNOVER FACTSHEET CEO : NY Prasad Area of Operation : Distribution Address : #2 Sadath Meridian, Ulsoor Road, Bangalore — 560 042 Tel  : 080-5550605/5583977 Fax : 080-5586872 Web Site : www.in.ingrammicro.com S W O T Strength  : Global exposure and network Weakness : Not focused on networking Opportunity : Tier 2 and 3 cities Threat  : Service providers becoming channel partners

Nonetheless, the comforting factor has been that more and more vendors are
planning to tie up with Ingram for their products. Its business from Cisco will
be the single-largest contribution to its overall revenue pie.

The strength of this company lies in its widespread reach across the country
and aggressive marketing schemes for resellers.