Rank 76: Dura-Line India: Slow, not because Solo

Dura-Line India is now a fully-owned company of Dura-Line Corp (part of the
US conglomerate Emerson). Fiscal 2001-02 was the first full fiscal on its own.
In 1997, it had entered India through a joint venture with the Bharti Group.

The pace of duct deployment slackened considerably during the last fiscal, as
a result of which Dura-Line was not able to go ahead with setting up a
manufacturing plant in north India. However, the company was able to tackle the
slowdown reasonably well by focusing on new products, engineering solutions, and
the export market.

As a result, Dura-Line was able to grow by 27 percent to a
revenue of Rs 98 crore during the last fiscal. Dura-Line’s largest customer is
its erstwhile partner, Bharti, with whom it has a three-year contract for
supplying 15,000 km of duct annually.

Dura-Line India TURNOVER FACTSHEET CEO : Vijay Kiyawat Year of Start : 1997 Area of Operation : Manufacturing and supply of telecom duct Address : S-6, Green Park Extension, Near Uphaar Cinema,  New Delhi 110 016 Tel  : 011-6533606 Fax : 011-6516816 E-mail : duraline@duralineindia.com Web Site : www.duraline.com S W O T Strength  : Technology focus  Weakness : Dropping price margins of ducts Opportunity : Cable-related turnkey services Threat  : Emerging competition from companies like Pioneer Polyfeb

Other clients include PSUs like GAIL, IOCL,
Indian Railways and private service providers like Spectranet, Fascel, and
Asianet. Going ahead, Dura-Line is likely to become a more engineering and
solutions-oriented company than just supplier of ducts. And when it’s the time
to fill the laid ducts, Dura-Line is hopeful to lay its hands on a considerable
portion of the cable-blowing work. For this it has formed a close relationship
with Plumettaz of Switzerland.