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| FACTSHEET |
| CEO: KS Kim Year of Start-up: 1994 Area of Operation: Mobile phones (GSM\CDMA), KTS, optical fibre (Cable) and fax machines Employees: 3 Address: 47, Ring Road, Lajpat Nagar-III, New Delhi - 110 024 Tel.: 011-693 2517-19 Fax: 011-693 2607 |
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In
1990-00, Samsung Electronics India witnessed a whopping 133 percent growth in
its business in India. It was renamed as Samsung Electronics India Ltd this
fiscal.
It was converted into a wholly owned subsidiary in May this
year. The step was motivated by the tremendous expansion of the Korean major’s
business in India and the inadequacy of the liaison office to cope.
| SWOT |
| STRENGTH Strong marketing strateg Best cost-feature ratio in handsets WEAKNESS OPPORTUNITY THREAT |
It did good business in all areas of its operation. It sold
5,100 CDMA handsets and 20,000 GSM phones netting a revenue of Rs 10.49 crore
and Rs 30.80 crore respectively. Interestingly, a major portion of its business
(Rs 27.36 crore) came from its optical fibre business. Besides, Key Telephone
Systems (KTS) and facsimile machines returned a revenue of Rs 4.05 crore and Rs
8.45 crore respectively.
Samsung mobile handset business picked up with the
introduction of its SGH 600 GSM handsets in October. The handset is directed at
the high-end of the market. The availability of the same handsets in the gray
market at a far lower price effected its business in a major way. However, the
gray market predominance was checked to some extent when the price of the SGH
600 model was brought down.
In the facsimile segment, Samsung cornered a market share of 7 percent. Most
of the business in facsimile segment came from its SF 3100 model. Besides it
also launched six-in-one multi-functional device in this segment.