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Rank 44: MRO-Tek Ltd

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VoicenData Bureau
New Update
FACTSHEET
CEO: S Narayanan



Year of Start-up: 1984


Area of Operation: Networking and datacom


Address: 14, 1st D main, Ganganagar, Bangalore — 560 032


Tel.: 080-333 2951/333 0878


Fax: 080-333 3415


Web Site: www.mro-tek.com




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MRO-Tek’s

biggest achievement in the last fiscal was touching Rs 100-crore mark by the

year 2000. It posted total revenues of Rs 105 crore and emerged a clear leader

in the leased-line modems with 67.37 percent market share. Besides, it was a

close third in the router category with 5.67 percent in market share terms. Now

that it has established itself as the leader of modems and has an entire range

of networking products for LAN and WAN it will be able to drive the entire range

of solutions.

SWOT
STRENGTH



Strong technology company with manufacturing background

WEAKNESS


Aggressive marketing

OPPORTUNITY



LAN, WAN, Access; global markets

THREAT



The big-time vendors

What separates it from the rest, except for D-Link, is that

its engineers not only make good products but also offer solutions. The trick

lies in having access to global technologies, using the local components and

then producing products suitable for the country.

It has major plans to come out with an IPO. This might be another unique

trend that it could set. As part of its consolidation strategy, it wants to

improve the infrastructure in the manufacturing plant, open offices in Mumbai

and Delhi, and add more products in the manufacturing line and value-added line.

MRO-Tek is well positioned to capitalize on the opportunities in the backbone

service provider/telecom service provider and the ISP markets through its

strategic alliance partners. It also plans to use the Indian market as a

platform to enter the Mid-East and SAARC countries and build platform products

and core technologies that can be easily customized for these markets and other

similar markets abroad.

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