‘Privacy is the top most priority for the company’

About the partnership that Facebook announced with Nokia for Asha 501?

Nokia Asha 501 provides free access to Facebook at $99, an agreement between Airtel and Nokia. Till now, no one has trailed mobile data, and we are trying to gain an understanding on mobile internet. This measure will ramp people to try Facebook and get started on their journey of mobile internet.

User privacy is a big concern area and how are you planning to protect users?

When Facebook started 9 years ago there were phone numbers, birthday dates and addresses details viewable on public domain, which changed with privacy settings. With this option, users can select details that they want to make public or share with their selected people-controlling the people's access to their information.

We take user privacy very seriously and this is the key to our success. The system created, gives users lot of control, but our challenge is to make this process more navigable, ie to make it simple for the users to understand. We are working on privacy issues and it is the top most priority for the company.

How are you planning to monetize Facebook in the Indian market?

Our journey is only 1% completed and weare early in the evolution of Facebook.Today, we are laying the foundationstone for future services. Presently, thisis the second largest market as 78 mn users out of 1.1 bn come from India, andplanning to become the largest market for Facebook.

We primarily monetize throughadvertising-pay services for developer and revenue share. The manner in which monetization is growing, it is very exciting. In FYQ112, we had zero percent revenue on mobile but in FYQ113, we got 30% of overall revenue from mobile as people are on the Facebook most of their time, and 750 mn users out of 1.1 bn access Facebook through mobile.

The television sector is a big market,having numerous opportunity of growth.At the moment, we do not have video product but there are plans to provide immersive experience. Advertisements are pretty well for both e-commerce and m-commerce as advertising on Facebook is helping in lot of sales.

Are you also talking to Indian manufacturers to provide phones with free Facebook pack?

We are talking to all Indian manufacturers like Micromax, Karbonn, Lava to name a few among others. With phones improving on daily basis and becoming more affordable, it is easy for people to get stay connected via internet. We service our Indian subscribers in 9 different languages
so that we can have messaging and other applications.