Polycom launches new brand identity

Polycom has introduced its new corporate brand identity highlighting transformation to a software-led company. The new brand identity is the culmination of the first major brand transformation the company has undertaken in its 22-year history.

The new corporate brand underscores Polycom’s continuing transformation to a software-led company, driving rapid innovation in UC and video collaboration that is changing the face of communications and how businesses and industries collaborate worldwide.

"Just as our company has evolved, so too must our brand evolve to reflect the impact of our innovation and the value it brings to our more than 400,000 customers," said Andy Miller, CEO of Polycom.

Our vision is to make video collaboration ubiquitous and we're delivering on this vision through creating software-based innovations for mobile, social, and cloud platforms, and by working with our nearly 7,000 partners to drive interoperability and extend the reach of video he added.

"Tour new corporate brand identity reflects our company's software focus and our brand promise: to create experiences that push the greatness of collaboration forward," said Kate Hutchison, CMO of Polycom.

Polycom's new brand identity is now live on Polycom's websites globally. In addition, people around the world will begin seeing the new Polycom brand first-hand through Polycom software that powers mobile video collaboration on a wide range of devices, from tablets, smartphones and laptops to browser-based and social applications.

The new Polycom brand will also soon be prominent in a range of other familiar environments, including immersive telepresence theaters, conference rooms and desktop solutions in the office. The first major industry event where the new brand will be revealed is InfoComm in Las Vegas, Nevada in mid-June.