Phoenix New Media announces strategic partnership with China Unicom

Phoenix New Media has announced that it entered into a strategic partnership with China Unicom to offer a "Wo+ifeng" mobile video data package to its 3G subscribers through ifeng's mobile video application.

China Unicom is the second largest mobile operator in China.

This partnership marks the first cooperation between a Chinese telecom carrier and an Internet video news platform in the country.

Pursuant to the agreement, China Unicom's over 100 million 3G subscribers will be able to consume up to 6GB per month of mobile content through the "ifeng Video" mobile app for a monthly fee of 15 RMB.

China Unicom users who choose the "Wo+ifeng" package will also have access to VIP services including ifeng's premium news video programs and documentaries not otherwise accessible.

In the near future, the parties also plan to offer differentiated bundled packages to meet diverse user needs and viewing habits for news video content.

"In today's on-the-go Chinese society, watching short-form professional news video clips through smart phones and other tablets devices, is an increasingly convenient and efficient way to consume the latest breaking news and highlights. This partnership will expand ifeng's mobile video audience and further enhance our user's experience on ifeng's mobile platform through mobile devices anytime, anywhere in the China Unicom 3G network," said Ya Li, chief operating officer and interim chief financial officer of ifeng.