Panasonic Eluga Icon live on Amazon India exclusive page

NEW DELHI: Panasonic India has launched its latest smartphone Eluga Icon on e-commerce portal Amazon.in. The electronic giant has launched the smartphone on Amazon India’s ‘Exclusive’ webpage. The phone has been made available on Amazon from August 10, 2015 at a price of Rs 10,999.

The new smartphone equipped with a large 5.5 HD IPS screen with enhanced colors promises to be a visual delight for its consumers. The smartphone with India 4G/LTE band network support is equipped with a 1.5 GHz True Octa Core Processor providing an effortless experience when it comes to playing games, watching videos and switching between apps. In addition, the device has a 8 MP Front camera and a 13 MP rear camera with auto focus and LED flash.

The Icon is also equipped with cool features like Icon User Interface providing single access to apps, iSense — a unique hand hover gesture based functionality, Smart Awake — Double Tap to wake-up screen, Air Swipe Unlock, Mediatek Hot-Knot and Blink Play feature for taking selfies or groupies with a blink of an eye. The Icon supports a 3500 mAh battery providing longer battery durability and weighs just 147gm. Overall, the 7.9mm Uni-body Eluga Icon has an innovative interface with a multitude of inbuilt applications. The large 2GB RAM makes it the best choice for uninterrupted performance and its 16 GB ROM expandable upto 32 GB provides ample of storage capacity.

The Eluga Icon comes with superfast 4G LTE capability which enables streaming and downloading at a faster speed. The new Icon User interface gives a ‘Single Tap’ access to all applications, automatically arranges apps in thematic folders and complex functional menus topped over a simple interface. Adding to that, the Smart iSense technology from Eluga Icon is equipped with a bouquet of gesture based features to provide convenience like never before.

Speaking about the launch, Manish Sharma, MD, Panasonic India said, “Increased internet penetration and growing popularity of online shopping, combined with the upsurge in smartphones has fuelled the growth of online retailing in India. In line with this, Panasonic India has exclusively tied up with Amazon in order to cater to the changing needs of the Indian consumers. With an aim to make technology accessible to all, this partnership not only reinforces our commitment to meet the consumer demands on-the-go but also amplifies our reach to a larger audience.”

Sharing his thoughts, Pankaj Rana, Business Head of the Mobility Division, Panasonic India, commented, “At Panasonic, we believe in incorporating phenomenal features in our devices which cater to the changing customers demand. In line with this, we have come up with our new Eluga Icon which offers advanced features like the Smart iSense Technology which supports Single Tap & Blink Play which in turn enhances user experience.”