OxiCash will be a hit in India because of its value proposition

OxiCash is a stored value wallet that is accessible through PC or mobile.
What are its advantages?

OxiCash allows you to make payments toward a host of services like prepaid
mobile recharges, bill payments, travel, mobile videos, music, games and other
utilities. With OxiCash Wallet, your mobile phone number becomes your unique
identity.

Recently, you chose Microsoft as your strategic business partner. Why?

For Oxigen to extend its reach beyond India to other parts of world, as well
as scale up its business, Microsoft strategic partnership brings benefits of
their technology strengths and global reach.

And, which services are in the pipeline?

Oxigen will provide, through Oxicash mobile and TV recharges, utility bill
payments, pre-paid conferencing, games, mobile videos, m-shopping and
rail/bus/air travel.

What are the key drivers of growth for your business?

It is constant expansion of Oxigen retail touch points and continuous
addition of relevant services for the masses. Oxigen services of mobile
recharges and bill payments are mass-market services. E-shopping and travel
services in India are still up-market services for consumers.

Sandeep Budki

sandeepb@cybermedia.co.in