OxiCash will be a hit in India because of its value proposition

OxiCash is a stored value wallet that is accessible through PC or mobile.

What are its advantages?



OxiCash allows you to make payments toward a host of services like prepaid
mobile recharges, bill payments, travel, mobile videos, music, games and other

utilities. With OxiCash Wallet, your mobile phone number becomes your unique

identity.

Recently, you chose Microsoft as your strategic business partner. Why?



For Oxigen to extend its reach beyond India to other parts of world, as well

as scale up its business, Microsoft strategic partnership brings benefits of

their technology strengths and global reach.

And, which services are in the pipeline?



Oxigen will provide, through Oxicash mobile and TV recharges, utility bill
payments, pre-paid conferencing, games, mobile videos, m-shopping and

rail/bus/air travel.

What are the key drivers of growth for your business?



It is constant expansion of Oxigen retail touch points and continuous

addition of relevant services for the masses. Oxigen services of mobile

recharges and bill payments are mass-market services. E-shopping and travel

services in India are still up-market services for consumers.

Sandeep Budki



sandeepb@cybermedia.co.in