'Our focus is on expanding the retail footprint in India'

What are the company's key focus areas when it comes to the enterprise space apart from the application developer community?

We have implemented dual approach. The first one is focused on the enterprise and the other one on consumers. However in India, we are aggressively targeting large, mid-level, and small businesses. One of our core areas of strength is security and we have a robust enterprise solution in place that helps in addressing all the organizational pain points without compromising on security.

BlackBerry Balance allows IT heads to secure corporate information on personal devices by partitioning personal and corporate data. The solution allows BlackBerry smartphones and tablets to be used for business and personal purposes without putting vital data at stake.

On the other hand, BlackBerry Mobile Fusion enables seamless integration of management console of BlackBerry smartphones and PlayBook tablet, BlackBerry 10 (once introduced), Android, and iOS devices through which IT administrators and CIOs can manage multiple platforms in a single console.

With enterprises looking at the application ecosystem more seriously, we have been deploying customized enterprise applications for our clients based on their individual requirements and has developed cosystem of over 39,000 developers in India.

How is BlackBerry planning to expand its product and services to tap tier-2 and -3 cities in the country?

RIM is committed to Indian market and has robust plans to grow. While we started as an enterprise focused brand, we have evolved as a relevant consumer brand. Our focus in India is on expanding our retail footprint, introduction of relevant products and services for the enterprise and consumers alike.

With the increasing popularity of BlackBerry in tier-2 and -3 cities, we have expanded our retail presence in over 250 cities and 5,000 points of sale in India and plan to grow further as per market needs.

Briefly explain about BlackBerry's Mobile Voice System (MVS).

BlackBerry MVS is a software that provides access to desk phone features on BlackBerry smartphones and is designed to let executives stay connected in a very cost effective manner. By unifying desk phone features with BlackBerry smartphones, BlackBerry MVS helps organizations save money and gives employees the freedom to work virtually anywhere with one business number, voicemail box, and more.

Financial Technologies, one of the early adopters of this solution in India, was compelled to consider BlackBerry MVS since they were having huge telephone bills with all the overseas travel that their executives had to make. This enabled the users to alternately call through the office PBX using their BlackBerry devices.