NEW DELHI: : Users of the Opera Mini mobile browser saved 40,135,582 GB (36K Terabytes) of data in one year*, according to an analysis of the behavior of Opera Mini users in India.
The saved data is worth Rs 690 crore when calculated on the basis of 1 GB costing Rs 173 on average. Opera Mini’s compression technology shrinks data by up to 90%, helping users save data.
Search is the primary reason to go online from a web browser
Eight out of 10 Opera Mini users in India frequent Google to search online. Although search websites experience a high amount of visitors, the number of search pages viewed account for only 10% of all pages. It is possible that these users then branch out to news and download websites, which make up 28% and 17% respectively of the top 100 most-visited websites.
Social networking accounts for the bulk of time spent online
Off all webpages viewed by Opera Mini users, 55% are social-networking sites. Facebook leads the pack – half of all webpages opened by users are from Facebook. Other popular social destinations are blogging sites, such as Blogspot and WordPress, followed by Twitter, Pinterest and Quora.
News is the second-most popular type of content viewed by users
Keeping up to date in this fast-moving world is a necessity. In all, 31 news websites make the list of top 100 websites for Opera Mini users in India. Consumers are reading up on various websites ranging from general news to sports to technology to politics. Opera also found that there is a consistent growth in visits to news sites in the Hindi language.
Opera Mini has a news feature on its start page that displays articles across categories such as news, technology, entertainment, sports, travel and so on. Users can customize this feature by choosing countries and categories. The news feed is available in English and Hindi.
“To stay ahead of our consumers’ ever-evolving needs, we keep updating Opera Mini to help them browse faster and more efficiently. The latest version of Opera Mini comes with new updates such as language support, ad blocker integration and video boost,” said Bruce Lawson, Deputy CTO at Opera.
Music sites are most visited among download portals
Of the top-100 sites visited by Opera Mini users in India 24 are download portals. 75% of these are for downloading music. Indians are truly grooving to their favorite tunes on their smartphones. Most visited websites include Mp3lio, Pagalworld, Webmusic, Raagtune and Mp3mad.
YouTube is an all-time favorite for viewing videos
The rise of affordable smartphones with large HD screens means today’s consumers are watching more videos on the go. With faster 3G availability and features like Opera Mini’s video boost feature, consumers also can watch video with fewer buffer delays. YouTube continues to be one of the top-3 most visited sites in India, along with Google and Facebook. In terms of video-streaming sites, YouTube is followed by Vuclip, Dailymotion and Hotstar.
Browsing products from smartphones gaining popularity
Consumers find it more convenient to check out products from their smartphones. E-commerce and classifieds mobile websites provide an equally enriching shopping experience compared to their desktop or app versions. Around 9% of the top 100 websites visited are e-commerce and classified websites. The number of pages viewed increased by 40% in the last year. Some of the most visited sites are Amazon, Flipkart, Snapdeal, ShopClues, AskMeBazaar and Olx.