Openwave hosts workshop

Openwave Systems Inc will anchor a workshop, 'Advertising, Analytics and App Stores' for the Mobile Marketing Association Forum (MMAF) 2011 in Singapore, it will be held on May 3rd, 2011. This workshop will be a conglomerate of region's influential players in the mobile industry viz Maxis Communications Berhad, GetJar, Blyk. They will share their insights on the mobile marketing ecosystem.

The workshop will discuss recent trends in the mobile ecosystem. It will address barriers by related parties such as service providers and media companies. The main focus of the discussion is on how to transform the explosion of mobile data usage into a revenue generating resource. It elaborates on the ways for mobile stakeholders to drive new revenues through the utilization of different aspects within the mobile ecosystem.

Indranil Chatterjee, VP of Product Management & Strategic Marketing, Openwave Systems, said, “This is our second year of participating in the MMAF, and we plan to gather past experiences to work towards bringing a more productive workshop for participants." He added, "We look forward to discussing trends in the Asian mobile market, ways of monetizing for the mobile ecosystem stakeholders and the different mobile advertising models that are available to us. As Asia Pacific is one of our crucial markets, we are highlighting our commitment by aiming to present a comprehensive workshop to hear and learn from peers in the industry.”

Heather Wee, Head of New Media at Maxis Communication Berhad pointed, “The discussion point of this workshop is to assist mobile operators as well as advertising brands and agencies to understand the trends in the mobile marketing ecosystem." He also said, "The focus is to highlight the necessity of generating revenue while putting importance on the customer's needs and wants in terms of mobile usage. We can't wait to meet and exchange ideas with everyone that will be present!”

“In our recent App Meter survey we uncovered that only 25% of mobile apps are discovered through app stores. Despite a booming market of more than 8 billion downloads last year, distributing and monetizing apps has never been more challenging for brands and agencies. We look forward to tackling some of these issues and hearing the audience's perspective on these and other industry challenges.” said Patrick Mork, Chief Marketing Officer, GetJar.

Antti Ohrling, co-founder of Blyk stated, "Mobile is the future for marketing. We as an industry should develop solutions that work, and not just try to chase 'the next big thing', The customer is still king.” He further added, "We look forward to exploring past and present industry trends, challenges and discussing ways of monetizing innovative content for messaging, advertising and mobile apps. There are many ways to generate revenue while still maintaining customer satisfaction and engagement, and we would love to explore the methods intensively with other industry leaders as well as the participating audience".