In a crowded smartphone market, every manufacturer is trying hard to differentiate its offering from its competitors. From design and build quality, to screen size and the number of cameras, a lot goes into this effort to differentiate.
The software that the smartphone runs on is also an important consideration. Consumers should expect it to be updated regularly to ensure that potential security vulnerabilities are kept at bay and new features are delivered as they become available.
Proving this ability, HMD Global, the home of Nokia phones, is found to lead Counterpoint Research’s 2020 trust rankings based on the four pillars of software, security updates, build quality, and devices recommended for enterprises.
The findings are a part of Counterpoint Research’s latest whitepaper titled “Nokia Phones Lead the Trust Rankings based on Software, Security Updates and Build Quality”
These pillars comprise various weighted criteria with a comparative analysis done for the leading Android smartphone brands.
Highlighting the whitepaper findings, VP & Research Director, Peter Richardson, noted, “The COVID-19 pandemic has made the world even more digitally connected than before. With smartphones being devices that are always-on and connected, they are more vulnerable to cyberattacks which are growing both in frequency and severity. This makes software and security updates for Android smartphones a critical aspect. Due to the pandemic, there have been changes in the work environment with many more people working remotely. This situation calls for an enterprise-grade security solution for data security, to block malware, and to prevent things like phishing attacks.”
Richardson claims that for the second year in a row, Nokia phones have topped the rankings in providing the most comprehensive software and security updates and it has the highest share of portfolio recommended for enterprise use.
“The performance of Nokia phones continues to be a competitive advantage over the rest of the smartphone brands in the Android ecosystem. 98% of Android smartphone brands still offer inconsistent software and security updates or none at all. OnePlus also did well by providing faster software updates to all its devices currently selling in the market followed by Samsung and realme,” says Richardson.