Nokia and Kolkata Knight Riders joins hand

Nokia India and Kolkata Knight Riders has announced the 'Main Bhi Coach' consumer campaign. The consumer engagement program, unveiled jointly by D. Shivakumar, VP and Managing Director, Nokia India and actor Shahrukh Khan, is a way to involve cricket lovers across the country to be a part of the IPL cricket action.

Main Bhi Coach is a campaign that opens up an interactive channel between Nokia, KKR and its fans across the country. Consumers can send advice and tips to the KKR team on strategy, line-up, tactics, style, almost anything that can help clinch the title. The winning entries will get prizes including an opportunity to spend time with Shahrukh Khan on the sets of his latest movie. D. Shivakumar, VP and MD, Nokia India, said, “Nokia and Shahrukh along with Kolkata Knight Riders have provided some very exciting moments to the Indian cricket lovers. The campaign has been innovatively designed to engage the entire nation, by providing them an opportunity to be a part of the action on the pitch. I am confident that this initiative will strike a chord especially amongst our youth audience; helping them to connect emotionally with Nokia as well as provide pragmatic support to the KKR team.”