NEW DELHI: Netherlands headquartered Nimbuzz has adopted a refreshed branding and a new look to better reflect its consumers’ needs and its own ambitions for growth. Nimbuzz processes over 1 billion VoIP call minutes per month, more than 100 billion messages per month and is said to operate one of the largest mobile advertising platforms in South Asia and MENA region.
Explaining the latest features in the new Nimbuzz, the company said that it is colorful, peppy and fun to use. The list of chats, contacts and chatrooms now sport a trendy circular avatar with cleanly laid out items, which are really pleasant to look at and interact with. The new navigation tab buttons are said to be fast, sleek and intuitive with a swipe action to move between tabs. In the new Nimbuzz, each screen now has a blue floating button which makes the most commonly used functions available on a single tap.
On the contacts screen it pops out contextual buttons such as Add, Invite & Find people but on the chatrooms screen, on tapping the blue buttons it lets one Create, Filter or Search for chatrooms. “The easy navigation pane helps list down features for our users who can quickly access special features like Buying Nimbuckz (Nimbuzz’s virtual currency) or topping up their international calling minutes. Everything is laid out cleanly on top of the stack for easy access,” Nigel Eastwood, Group CEO, New Call Telecom said.
“I believe that the rebranding coupled with a refreshed business strategy will help in strengthening the relationship between Nimbuzz and its customers. This new brand reflects our enthusiasm and focus on connecting our customers’ information silos and automating their processes,” he added.
Commenting on the launch, Vikas Saxena, CEO, Nimbuzz India said, “Our refreshed branding goes much deeper than just a makeover. It combines our consumer centric mindset with our commitment to technical excellence and innovation. Nimbuzz, a pioneer of mobile communication, continues to evolve.”