Airtel Xstream Fiber Launches New Campaign Highlighting Home Entertainment Offering

Airtel, launched a new campaign promoting its Airtel Xstream Fiber service which focuses on the home entertainment features offered by the service, including integrated access to OTT platforms and TV channels.

Rashi Grover
New Update
Two women sitting on a couch, engrossed in watching television together.

The image shows two children sitting on a couch watching TV in a room. The children are young girls.They are focused on the television screen. The room appears cozy with a window and a wall visible in the background.

Bharti Airtel, a leading telecommunications service provider in India, has launched a high decibel 360 campaign for Airtel Xstream Fiber.The campaign, titled ‘‘jo dekho, bada dekho’’, focuses on the home entertainment capabilities offered by Airtel Xstream Fiber.


Developed in collaboration with the ad agency Fundamental, the campaign utilizes a multi-platform approach to reach a broad audience. Television commercials featuring characters from popular entertainment shows will showcase the wide variety of content available through Airtel Xstream Fiber. 

The campaign extends beyond television with visuals and a soundtrack highlighting diverse content genres displayed on billboards, digital platforms, and social media channels. The campaign utilizes nine languages - Hindi, Tamil, Kannada, Telugu, Marathi, Gujarati, Bengali, Malayalam, and Punjabi - to resonate with viewers across India.

The Airtel Xstream seeks to enhance home entertainment by highlighting several key aspects-


Firstly, it positions Airtel Xstream as a versatile content hub, offering a wide range of entertainment options to cater to diverse preferences. 

Secondly, the campaign emphasizes Airtel Xstream's ability to provide a smooth viewing experience across traditional TV channels and app-based content on television screens.

Moreover, it aims to visually explain Airtel Xstream's features in an engaging manner to enhance the entertainment experience for viewers. Finally, Airtel Xstream Fiber is portrayed as a solution to common bandwidth issues faced by broadband users, offering reliable connectivity to meet household internet needs. 


The campaign emphasizes the seamless integration of leading OTT platforms and TV channels offered through Airtel Xstream Fiber. This one-stop-shop approach simplifies content access for users, potentially eliminating the need for multiple subscriptions.

The campaign strives to capture the various ways users consume entertainment. Whether it's watching web series, movies, or live sports, Airtel Xstream Fiber positions itself as an integrated solution that caters to diverse entertainment preferences.

Airtel's campaign reflects its commitment to providing innovative solutions in the digital entertainment space. By promoting a transformed home entertainment experience, Airtel Xstream Fiber aims to solidify its position as a leader in the Indian digital landscape.


The campaign underscores the rising significance of bundled services, combining high-speed internet with entertainment offerings. Competing telecom providers may feel compelled to introduce similar packages or enhance their existing entertainment options to stay competitive, potentially resulting in more appealing deals and expanded content selections for consumers.

Emphasis on broadband infrastructure for home entertainment via fiber is likely to generate demand for higher bandwidth internet plans. This could prompt Airtel and other providers to invest in further enhancing and extending their fiber optic networks throughout India, benefiting businesses and individuals reliant on high-speed internet.

The effectiveness of the campaign will be determined by its ability to raise awareness for Airtel Xstream Fiber and ultimately increase user engagement and subscriber base. The campaign's high production value, emphasis on diverse content offerings, and focus on user experience have the potential to influence how Indians experience home entertainment.

Overall, the campaign aims to improve the home entertainment experience by offering diverse content options and ensuring seamless viewing across different platforms.