NetXcell Develops Mobile Technology-Ad Axis

NetXcell has announced that they are soon to launch Ad Axis, which is a
comprehensive platform to enable delivery of targeted contextual advertisement
on the mobile phone to be used by the advertisers (brands), publishers, and
operators. Ad Axis supports delivery through different mediums on the mobile
phone like WAP, streaming video, voice portals, SMS, USSD, and MMS. The
algorithm built into the ad engine generates business intelligence on usage
trends of the subscribers, which in turn helps the advertisers and publishers in
future ad campaigns.

Ad Axis integrates with billing systems of the telecom operators. It will be
a product for the advertisers as it will help reach target audiences at any
given point of time either through discount coupons redeemed at the stores just
by showing the SMS, or overlay on video streaming of movie clip, or song, or a
scrolling banner in WAP portal, or through the GPS service, an SMS on discounts
of certain brands when passing the relevant store.