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With this, Netflix will now directly compete with other major streaming services that offer ad-supported options, including HBO Max, Paramount+ and Peacock, and others.
After several months of waiting, the world's largest streaming service Netflix has launched its " Basic with Ads" ad-supported package for Apple TV users.
A few devices, like the Apple TV, weren't supported when the service was first introduced in October, last year. According to a TechCrunch report, the less expensive tier is now accessible on the Netflix tvOS app as of this week.
Users of Apple TV weren't able to access Netflix's advertising tier before this upgrade and were instead offered a costlier plan or a different device to try. According to sources, the tier has not yet been released for Chromecast, Chromecast Ultra, Playstation 3, and the Netflix client for Windows.
In November last year, Netflix introduced the "Basic with Advertising" streaming plan for 6.99 dollars to members in the US, UK, France, Germany, Italy, Australia, Japan, Korea, Brazil, Canada and Mexico.
The length of the advertisements, which run for 15 to 30 seconds, depends on the show or movie. Additionally, 70 games are now being developed by partners and 40 more games will be available on Netflix later in the year.
With this, Netflix will now directly compete with other major streaming services that offer ad-supported options, including HBO Max, Paramount+ and Peacock, and others.
With basic advertising features a lesser video quality of 720p HD comes as a drawback of the plan. It only allows viewers to stream from one device, similar to its ad-free basic plan. Ad-supported tier subscribers won't be able to download content materials to their gadgets for offline viewing. However, the firm stated that due to licensing limitations, just 5% to 10% of Netflix's video library would be unavailable to customers.
The outcome of Netflix's new strategy is still uncertain. It would be fascinating to see how many new customers switch to the less expensive tier and how many current customers switch plans to lower their monthly payment, even if it means watching advertising.