Nawazuddin Siddiqui to endorse Spice Stellar 506 smartphone

Spice Retail has appointed Bollywood actor Nawazuddin Siddiqui as its new brand ambassador for its new introduction Spice Stellar 506 smartphone.

Conceptualized by Ogilvy, it is another expression of the marketing and communication strategy created for Spice by brand consultancy Bharat Bambawale & Associates (BB&A).

The film presents Spice Stellar 506 smart phone's large screen size through a nostalgic look back at the difficulties Nawazuddin used to encounter in his early days just to be able to realize his dream of watching films on the big screen.

"We at Spice believe that lack of facilities should not be a hindrance for people in small towns from dreaming big. What Spice endeavours to achieve through its products is to provide its consumers, especially in small towns, a platform to explore and access a world of new possibilities. This ad film is a manifestation of Spice's "Milaye Sapnon Se" brand idea that seeks to empower small town dreamers with its smartphones, in a category characterized by largely undifferentiated feature-based communications. Apart from the TVC, Spice will also use a digital film to showcase how smartphone technology is changing lives of the youth of India today," said Dilip Modi, Chairman, Spice Retail.

"Today a smart phone not only brings hitherto impossible to imagine dreams to doorsteps in the smallest of towns, it also provides the means to connect to those dreams. The digital film, which will debut exclusively online, is on the one hand an articulation of the Spice brand's mission while on the other is an invitation to youth in India's smaller towns to use their mobile phones not just to dream big but also to achieve big. Nawazuddin's real-life journey is a huge inspiration not just for Spice's target audience but also for me personally", said Bharat Bambawale, Founder & Principal, Bharat Bambawale & Associates (BB&A).