MWC 2012: ZTE launches Era series smartphone

ZTE has launched ZTE Era series smartphone, one of the thinnest quad-core devices and is planning to build up its product up from the low-middle end of the market into the middle-high end.

The ZTE Era is the flagship device and is part of a series of eight new devices unveiled at the event, all delivering significant advances in power, high definition multimedia capabilities and design.

Based on technology innovations including quad-core chipsets, LTE and the latest Android and Windows Phone platforms, the new devices form a core component of ZTE's ambition to become a top three handset provider by 2015.

''With 50 percent growth in handset shipments and 400 percent growth in smartphone shipments, we are confident that we are entering a new era in the mobile terminal market. The ZTE Era captures the excitement we feel about the future and brings it to life in a fantastic new device,'' said He Shiyou, executive vice president and head of the terminals division at ZTE.

Based on the NVIDIA Tegra quad-core mobile processor and equipped with a NVIDIA Icera 450 HSPA+ modem, the ZTE Era packs high definition multimedia capabilities into a package that is just 7.8 mm thick. The Era has a 4.3 inch QHD screen giving high quality 960x540 pixel images, 8 GB of memory expandable with a MicroSD card, HD voice and Dolby sound.

Running the latest Android 4.0 (Ice Cream Sandwich) platform, the ZTE Era is the most powerful Android smartphone from ZTE, providing powerful new ways of communicating and sharing, with easy multitasking, rich notifications and deep interactivity.

''We will continue our long-standing cooperation with operators around the world, but we will also continue to build our distributor channels (both ODM and OEM), and we will be focusing our marketing in particular on the high-end markets of Europe, America, Japan and China,'' added He Shiyou.

The ZTE Era will be launched in Europe and China in the second half of 2012.