MTS offers Rs 1 Lakh accidental death insurance cover to its data customers

NEW DELHI: Sistema Shyam TeleServices, that provides telecom services under the brand MTS, has rolled out an initiative to provide accidental death insurance cover to all its new data customers. The special initiative will run through the festive season and will end post Diwali on November 15. Both prepaid and postpaid data customers can avail the benefits of this initiative. Customers opting for the prepaid connection can get the MTS MBlaze WiFi dongle for Rs1,499 while those going for the postpaid connection can get the dongle for Rs 1,299. Post the purchase of the data dongle, MTS customers need to register their details at any of the 500 MTS branded retail (BR) stores. The policy by Oriental Insurance will be activated within seven working days from date of activation of MTS data dongle.

According to Sandeep Yadav, Chief Marketing & Brand Officer – MTS India, “We at MTS India want to make the festive season extra special for our customers. Staying true to this spirit, MTS is offering all its new data customers accidental death insurance cover worth Rs 1 lakh. A customer just needs to walk into any of the 500 branded retail outlets of MTS and while buying a prepaid or postpaid data connection can also fill in the requisite details to get the insurance cover at no additional cost. I am hopeful that this special initiative will resonate extremely well with all our customers.”

India currently accounts for less than 1.5 percent of the world’s total insurance premiums and about 2 percent of the world’s life insurance premiums despite being the second most populous nation. Lack of proper information and realization is cited as the primary reason for the same. According to the latest data from National Crime Records Bureau (NCRB) for 2014, over 4.5 lakhs people died of accidental deaths in 2014, an increase of 12.8 percent over the previous year.

Under the limited period offer, MTS customers would not be required to pay any additional amount other than the cost of the dongle to avail the accidental death insurance cover for the period of one year. The policy will provide 100 percent of the sum insured in case of death due to accident. The insured amount will be payable to nominee of the customer as per records.