MTS India has launched MTS TV for MBlaze customers in association with Apalya Technologies. All MBlaze subscribers can now access more than 60 Live and Video On Demand channels from news, entertainment, sports, kids, movies and regional language category. The customer just needs to download free MTS TV application from the MTS website and switch to selection of the favorite channel for viewing.
Leonid Musatov, CMO, SSTL, said, Increasingly, new forms of content are making their way onto mobile devices - music, in particular, is already booming - and the latest buzz is about television. MTS TV is yet another feather in our cap to offer the best of service to our valued customers. As an emerging industry, mobile TV will require a willingness of operators, regulators, broadcasters and device suppliers to strike new deals. Consumer reaction and usage patterns will help the broadcast and mobile industries understand what content viewers want to see on this exciting new technology.”