With an aim to elevate the customer experience and make a direct connection with consumers, Motorola has partnered with Twitter India for a livestream Experience of its much awaited moto g6 and g6 play launch in India. It will be the first time for a brand in India, to partner directly with Twitter on a livestream experience. As a part of the livestreaming experience, Motorola fans in India and around the world will be able to see the unveiling as it happens. Motorola fans can also tweet with #Motog6 and #Motog6play hashtags to use the custom emoji and in real-time see the live Twitter conversation for the event, all in a single view.
The Livestream experience will be a four-and-a-half-hour long, one-of-a-kind entertainment filled show which will feature the unveiling of Motorola’s much anticipated moto g6 and moto g6 play and an array of eclectic performances by six spectacular artists including singer Jasleen Royal, Raaga Trippin Acapella group and Dharavi Rocks, Rap & Street Dance group among others. The event will be hosted by popular anchor and Bollywood actor Maniesh Paul.
Speaking on the partnership, Rachna Lather, Marketing Head, Motorola Mobility India said, “We are very excited to be the first brand in India to give this unique livestream experience to the Motorola fans and technology lovers. With this partnership with Twitter India, we are going to unveil our new products – moto g6 and moto g6 play in an entertaining and engaging manner. The exciting content of Moto Showtime will make our Twitter livestream experience much more delightful and we are confident it will be received well by our fans.”
Expressing excitement on this first-in-India partnership, Taranjeet Singh, Country Director, Twitter said, “Be it the latest in entertainment, sports, news or branded events, people come to Twitter to find out what’s happening in India and to talk about it. We’re excited to collaborate with Motorola for their special livestream experience to celebrate their latest mobile phone launch on Twitter and be what’s happening for their fans around the world.”