Mobixell partners with Mauj Mobile

Mobixell has partnered with Mauj Mobile to deliver a full cycle service in mobile advertising. The partnership between the two companies will provide a complete commercial and technological package for managing operators' advertising inventories for global and local brands in the region. This will consist of creative work, campaign planning and execution, media management, inventory management, ad serving and ad delivery via various digital and mobile channels. Mauj Mobile will be using Mobixell's Ad-It advertising solution which enables the insertion of adverts over multiple channels including WAP, SMS, Ring-back-tone, missed-calls-alerts, in-game and ad-funded content whilst ensuring an optimal user experience and comprehensive metrics for brand owners. The Ad-It solution serves real-time adverts based on highly targeted contextual, behaviour, demographic or location-based criteria, ensuring optimal relevance for the consumer, whilst ensuring policy and privacy protection. Mobixell and Mauj Mobile will work together on a number of immediate opportunities, to deliver interactive above the line, below the line and through the line integrated campaign. Manoj Dawane, CEO - Mauj Mobile said, “We are pleased to be joining forces with Mobixell to enable us to fulfill our strategic aims of enhancing our mobile advertising capabilities. The mobile advertising opportunities are huge in the Indian market which now has 420 million mobile subscribers. We are looking to capitalize on this with a cutting edge solution that will ensure we can manage the advertising inventory of operators as effectively as possible. This partnership combines our expertise in mobile advertising in the region with Mobixell's advanced technology solution which makes for a powerful proposition for operators and brands.”