Mobile application for mall shoppers

Hyderabad based startup 'Smart Edge' has introduced MyShopMate, a geo-location based mobile application specially designed for mall shoppers and malls.

MyShopMate is a free mobile app on Android, iPhone and Blackberry platforms and enables shoppers to explore their favorite malls on their fingertips and check out the latest offers and events. One can also find out further details like brands, store locations, and food joints in the malls.

Speaking on the occasion, Raj Kumar, founder & CEO, Smart Edge said, "We are delighted to launch our flagship mobile application MyShopMate - a one stop shop for all real time information. At the same time MyShopMate is redefining the conventions for malls and brands to connect and communicate with their customers."

We have launched it on the Android platform and will be releasing iPhone & Blackberry versions soon added Kumar.

Commenting on the launch, Rahul Chowdhury, chairman & chief mentor, Smart Edge said, "With increasing smartphone penetration in India, MyShopMate can change the way people shop and marketers communicate to their target audiences. After adoption of Facebook and online search as
a marketing channel, innovative applications like MyShopMate will bring the next level of disruption."

MyShopMate has already partnered with some premier malls in Hyderabad, NCR, Mumbai and Bangalore. The initial roll out of MyShopMate caters to shoppers in Hyderabad and in the next couple of months it will be rapidly rolled out in Mumbai, Delhi & Bangalore markets. By the end of next year plans are to expand it into tier I and II cities.