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Cricinfo.com, has selected mobile advertising network AdMob to monetize its
mobile Internet traffic. AdMob will deliver ads globally for Cricinfo, while
allowing advertisers to reach users in local markets using sophisticated
targeting. This marks one of the first global and local mobile advertising
partnerships.
Key markets for Cricinfo include India, North America, the UK, Australia and
other cricket playing nations. "Cricket is a sport that lends itself
perfectly to mobile coverage," said Anil Nair, Head, Wireless Media,
Cricinfo. "The length of time over which the game is played means many
consumers cannot watch broadcasts of entire matches and want anytime, anywhere
access to the latest news and results."
AdMob will serve ads on Cricinfo pages, connecting its advertiser base of
hundreds of brands to the Cricinfo demographic. In August, AdMob served over 350
million ads in India alone across its network of over 2,000 mobile Web
publishers. AdMob serves both global and market-specific advertisers, offering
industry-leading ad targeting.
Cricinfo launched ads with AdMob just in time for the inaugural Twenty20
World Cup in South Africa, which is expected to draw millions of fans searching
for information via their mobile devices from around the world. Mobile Web users
visit Cricinfo for up-to-date match scores, schedules, results and more.
Acquired by ESPN in June of this year, Cricinfo reaches seven million cricket
fans each month, with a core male audience 18 and older, and is the world's
leading resource for cricket entertainment and information. With the majority of
the sport's fans residing in India, North America, the UK, Australia and South
Africa, the Web site sought the services of AdMob to target specific geographic
markets more effectively.
"Cricinfo has a worldwide following of users who are passionate, and
hungry for score updates, match reports, and all the other buzz that will swirl
around events like the Twenty20 Tourney," said Niren Hiro, Vice President,
Business Development, of AdMob.