Microsoft selects MACH for Windows Phone 7

MACH will work with Microsoft, it will offer services like Direct Billing Gateway (DBG) solution for Windows Phone 7 applications and content billing. The DBG solution will enable Windows Phone 7 users across the world to buy content from Microsoft's Windows Phone Market place with a simple 1-click service, placing the fee for the application on the user's phone bill. Microsoft has already launched this service with Telstra in Australia.

The rapid evolution of mobile applications and services necessitates a payment method that combines ease of use with the broadest consumer reach. The Direct Billing Gateway selected by Microsoft was launched by MACH to offer a much more sophisticated and direct billing method by transferring the cost of the application download or in-app purchase directly to users' phone bills. The DBG solution creates a simple to use 1-click buy process, doing away with the need for cumbersome Premium Messaging or re-direction to WAP payment pages.