Micromax launches Canvas 4 for Rs 17, 999

Micromax has announced the launch of its Canvas 4 smartphone in Indian market for Rs 17,999.

The new device is runs on Android 4.2.1 Jelly Bean OS and powered by MT6589.

Canvas 4 is a 5 inch touch screen and it operates on a 1.2 GHz Quad-core processor. It has a 5MP front camera and 2000 mAh battery backup. The new device comes with Dual SIM and 16 GB NAND flash memory expandable up to 32 GB,1 GB RAM.

The smartphone comes equipped with a 13 megapixel rear camera that also allows 1080p video recording. The device has a few additional features (apart from the multiple video viewing and eye-sensitive video pausing), that distinguish it from the company's Canvas HD smartphone.

Rahul Sharma, co-founder, Micromax said, "Canvas 4 combines great functionality and style, complemented by an entire eco-system of applications that directly address the needs of our evolving consumers. Canvas series has been a trendsetter in Indian smart phone market, and has truly massified smartphone evolution in India."

Deepak Mehrotra, CEO, Micromax said, "The numbers have been promising with 17.1 percent smartphone market share in Q1 of 2013 positioning us a clear number two in the category, and we have already moved to 24.3 percent in April 2013 as per CMR. As we move forward in our pursuit of being the number one smartphone player in India, we are looking to further strengthen our product innovations and service offerings."

Starting with Canvas 4, we would be offering a new replacement device for any customer issue which is not resolved within 7 working days of registering the complaint in any of our 681 service centers called as ‘Micromax Check Point' across the country added Mehrotra.

Micromax will also offer a unique, M! security feature that offer security solutions including back-up, anti-theft tracker and antivirus. The smartphone also comes equipped with a lot of fun features and apps for the users like Fone Clay to download unlimited cool themes, Hike for instant messaging, Opera Mini, Spuul to watch free movies for a limited period, Customized Music Hub to get access to over 5 lakh songs online music via ‘mionline music tab' and M! Live, to allow users to download HD/premium games, Kingsoft office suite, to help you view and edit your official documents.

The company also announced that 11,500 devices have already been pre-booked by the consumers in less than a week.