Micromax commences operations in Brazil

Micromax Informatics has announced to foray into the Brazilian market. With initial investments of around $12 million , the company is all set to take on its Brazilian competitors. Present in many countries across the globe, the Indian mobile manufacturer brings models targeting the youth, focusing on key features such as dual SIM, multimedia and 12 days marathon battery products.

Initially, Micromax plans to launch three models in Brazil. Four new models are expected in the next few months as the company expands its business. Micromax claims it sells around 1.5 million phones per month in India and several countries.