NEW DELHI: Xiaomi emerged as the second largest wearable maker, having surpassed one million unit mark with its Mi Band- a significant growth considering the device just started shipping during the second half of 2014.
A total of 11.4 million wearables were shipped in the first quarter of 2015Q, a 200.0% increase from the 3.8 million wearables shipped in Q114.
Fitbit, however, emerged as the clear market leader in the worldwide wearable device market. The brand addresses multiple segments of the market, from casual exerciser to committed athlete, and leverage Fitbit’s behavior change engine to encourage activity.
Garmin which secured the third place, has a wearable device portfolio spans multiple areas of health and fitness, including activity tracking, showing notifications, and news, etc.
Samsung’s fourth place finish came from worldwide demand for its Gear smartwatches. However, the ability for Gear devices to connect only with select high-end Samsung smartphones has kept Samsung awayfrom the top three slots.
Jawbone beat Pebble and Sony for fifth place. The company maintained its design strategy of no displays, but again touted its predictive data engine to encourage healthier lifestyles.
“What remains to be seen is how Apple’s arrival will change the landscape,” said Ramon Llamas, research manager, Wearables. “The Apple Watch will likely become the device that other wearables will be measured against, fairly or not. This will force the competition to up their game in order to stay on the leading edge of the market.”
Jitesh Ubrani, senior research analyst, Worldwide Mobile Device Trackers said, “We now see over 40% of the devices priced under $100, and that’s one reason why the top 5 vendors have been able to grow their dominance from two thirds of the market in the first quarter of last year to three quarters this quarter. Despite this price erosion, Apple’s entrance with a product priced at the high end of the spectrum will test consumers’ willingness to pay a premium for a brand or product that is the center of attention.”