mGage buys Unicel to become India’s largest mobile messaging firm

MUMBAI: mGage, mobile multi-channel messaging services provider, has acquired Bangalore-based Unicel Technologies, which the company claims makes it the largest messaging company in India.

As a combined organization, mGage will enable more than 60 billion transactions annually.

Unicel provides integrated cloud communications solutions across SMS, Voice, USSD and e-mail platforms in India. “With this acquisition, mGage is now the dominant player in the enterprise mobile marketing and mobile CRM market in India,” a statement said.

mGage’s expanded multi-channel mobile engagement platform has the newest and most advanced messaging features with retargeting capabilities including SMS, Voice, Email, USSD, Push Notifications and OTT.

The mGage multi-channel platform serves more than 1,000 blue-chip brands, enterprises and partners through a network of more than 800 mobile operators around the world.

Equirus Capital acted as the exclusive financial advisor to mGage for the transaction.

“Success in the mobile engagement market today is dependent on the depth of a company’s solutions, the expertise of its team, and its global scale… And I am excited that mGage now leads the industry in each of these areas subsequent to the Unicel acquisition,” said Jay Sheth, CEO of mGage.

mGage’s platform serves both traditional brand marketers as well as customer care organizations within the enterprise, giving companies the ability to reach consumers across the entire customer lifecycle, from acquisition to service to retention.

As a result, mGage is the go-to partner for the world’s most consumer-savvy enterprises across a variety of industries — banking, retail, media, e-Commerce, telecommunications, automotive, travel, hospitality, and Government agencies.

Vinay Agrrawal, Founder of Unicel, said, “We are extremely excited to become part of the mGage family and believe that the marriage of the two companies will enable us to deliver even greater value to our customers.”

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