Maxis myDeals reaches 2.8 million members

Maxis Berhad's service Maxis MyDeals captivates Malaysian market. This service which was launched eight months ago has drawn over 2.8 million members. Maxis myDeals, a permission-based mobile advertising model integrates multiple mobile channels, serving mobile advertising technology. Some of the privileges so far enjoyed by the myDeals community are luxury auto test drives, free product samples, property launch discounts, exclusive Maxis Movie Day privileges and more.

Maxis Berhad attributes the success of myDeals to a visually rich and directly relevant advertising to their mobiles, new outreach opportunity for brands, a new way for customers to stay on top of exclusive deals tailored to their profile - all of which are capable of moving even further forward and developing more appeal, as the data services platform, m-commerce ecosystem and brands participation continue to grow, said a press release.