Maxis Berhad and Alcatel-Lucent launch e-book service in Malaysia

With the help of Alcatel-Lucent , Maxis Berhad - Malaysia’s integrated communications service provider has launched the country’s first integrated e-book service. In full support of the Malaysian government’s knowledge society program, Maxis Berhad will provide access to an extensive digital library with content in the various (local) languages, and accessible via a wide range of devices.

Backing the government’s project to continue to develop Malaysia as a leading knowledge society, Maxis Berhad has engaged with Alcatel-Lucent to launch an extensive library of e-books – novels as well as scientific publications – that can easily be accessed via a wide range of devices including tablets, dedicated e-readers and PCs. Currently, the library includes approximately 300,000 international and local books. The total number is growing weekly.

The service runs on Alcatel-Lucent’s cloud-based Digital Media Store (DMS), enabling Maxis Berhad to launch their e-book offering quickly and with limited upfront capital investment. DMS also allows Maxis Berhad to provide recommendations in line with customers’ preferences - bringing consumer engagement to the next level.

“This initiative underscores Maxis’ commitment to help Malaysia transform into a true knowledge society. Leveraging Alcatel-Lucent’s Digital Media Store solution, Maxis can deliver a variety of books - including novels and bestsellers, but also educational material - to subscribers across Malaysia,” said Mohd Fazlin Shah Mohd Salleh, President and Managing Director Alcatel-Lucent Malaysia.