Matrix partners with AT&T;, T-Mobile

Matrix Cellular has joined hands with AT&T in U.S and T Mobile in U.K to woo Indian international tourists. This deal enables international travellers to the UK and USA to make free calls to India. Incoming calls will also be free for people traveling to the UK. It also offers data services at just 1/10th the cost of International Data Roaming charges, said a release.

Arun Batra, CEO, Matrix Cellular said, “The free calls to India is yet another industry's first and unique offering from Matrix. The promotion is just a trial run and we will provide more of such offers after seeing the reaction of the market and present the best bouquet of services to customers travelling to other countries as well.”

"When travelling to the UK and USA, making calls to India accounts for nearly 60% of one's International Roaming bills. When using your Indian number on International Roaming, a customer has to pay around Rs. 140 per minute to make calls from UK and around Rs. 250 per minute when calling from USA. Using a Matrix SIM card will enable one to save enormously on their International Roaming expenses by making free calls to India," added the release.