Mahindra Comviva bags Gartner Magic Quadrant position under IRCM category

BENGALURU: Homegrown mobility solutions provider Mahindra Comviva announced that the company has been positioned in the Gartner Magic Quadrant for Integrated Revenue and Customer Management (IRCM) for CSPs, 2016. The company has been recognized as a Niche Player for its billing solutions (iPACS, mBAS), and customer analytics suite Mobilytix.

Gartner’s Magic Quadrant for IRCM market is composed of communications service providers (CSPs) looking for commercial off-the-shelf software packages that address business-critical revenue and customer management business processes. The document rates solution suites that provide billing, customer care, rating, charging, pricing, partner relationship management, policy management, mediation, self-service, analytics and other functions.

Mahindra Comviva’s cloud ready billing solutions (iPACS and mBAS) have over 65 deployments globally. iPACS ensures uniformity across major business processes such as; customer interaction management, billing, provisioning and aids decision making via converged reporting and analysis. The mBAS platform enables the operator to streamline third party sales and manage customer payment and provisioning solutions in real time.

Mahindra Comviva’s analytics suite, Mobilytix has over 40 deployments in 25 countries globally, and empowers over 500 million customers. It provides marketers with data-driven marketing tool that helps them to deliver real-time and contextual marketing offers across multiple channels and on any device for effective upsell, cross-sell propositions. The solution delivers 800 million digital marketing messages per day, 60% accuracy for churn prediction and up-to 5% of revenue gain.