LiveVana and Lepton launchs advertising platform in partnership with Ybrant Digital

LiveVana Innovations and Lepton Software has launched India's first location based advertising platform in partnership with Ybrant Digital. This launch enables a host of options for Mobile Service Providers and Advertisers, including the ability to send advertisements & discount coupons to mobile subscribers, based on subscriber's location. Suresh Reddy, Chairman & CEO of Ybrant Digital, said “Location-Based Advertising (LBA) is a new form of advertising using location-tracking technology in mobile networks to target consumers with location-specific advertising on their mobile devices. This platform will enable a host of options for Mobile Service Providers and Advertisers plus it will also empower big & small brands to target the consumers in all segments effectively, using mobile medium and the location of mobile subscribers. With the estimation of mobile marketing in Asia-Pacific region to see an accelerating growth of $7.7 billion (and more than $16 billion globally) by 2011, this partnership is our best opportunity to power Ybrant's soon-to-come local-search initiative for India.”