LG unveils 'Smartphone Idea Camp' campaign

LG unveiled 'Smartphone Idea Camp' campaign and seeks innovative apps from consumers. This two-month campaign is a 'consumers connect' and invites consumers to submit unique app, feature, concept, service, design, UI ideas that they desire in their phones.

The best ideas would get incorporated in LG's future smartphone line-up and also win prize value of Rs 15,00,000. The entries would be evaluated on the basis of imagination, creativity and utility.

“The Smartphone Idea Camp is an excellent way to gain inspiration from the imagination of the mobile phone users and tech enthusiasts. It helps us gain a better understanding of the demands and desires of our consumers and gives us a first-hand insight into their minds,” says Sanjay Maheshwary, Business Head, Mobile Communications, LG India.