LG Mobiles appoints new brand ambassadors

LG Electronics has appointed John Abraham, Genelia D'souza and Abhay Deol as its brand ambassadors for LG Mobile phones in India. These leading youth icons & successful film celebrities represent LG brand values of excellence in performance which leads to seamless brand fitment. Sudhin Mathur, business group marketing head- mobile communications, LGEIL, said, “We are extremely happy and proud to associate with India's leading youth icons, John Abraham, Genelia D'Souza and Abhay Deol. Having established ourselves in the field of innovation and design, LG Mobiles is now poised to scale new heights. As brand ambassadors, they will play a key role creating connect for the brand with the consumers. LG has planned an aggressive multi-media campaign covering television, radio, outdoor, cinema and internet which will be supplemented by print ads released during strategic periods.”