Lenovo unveils its aggressive Tablet strategy in India

Lenovo has announced its strategy for the tablet market. As part of this global strategy, over the next six months, Lenovo will introduce tablets of varying sizes and platforms, thereby building a winning range catering to individual needs of its customers.

As part of this announcement, Lenovo launched its first family of tablets – the sleek and stylish IdeaPad Tablet K1 for consumers and the robust ThinkPad Tablet for business customers in India.

The company will also be launching IdeaPad Tablet A1 soon, which will allure first time buyers with its high value-proposition. These tablets are the company’s first mobile internet devices featuring the Android 3.1 platform. Lenovo’s new tablets feature NVIDIA Tegra 2 dual-core mobile processors that offer superior multitasking, faster web browsing with built-in Flash, console-quality gaming and low power consumption for improved battery life.

The Android-powered Lenovo tablets come with over 40 preloaded apps customized to Indian users. Customers will also have access to tested apps for Lenovo devices in the Lenovo App Shop as well as to more than 250,000 apps in the Android Market.

Introducing the tablets for India, Amar Babu, Managing Director-Lenovo India said, “Tablets are extremely personal technology devices used primarily for data consumption. Lenovo’s tablet strategy is to create a family of tablets suited to various entertainment and mobility requirements. We have loaded our tablets with a lot of distinct features that will make these machines very appealing.”