Lenovo continued to lead the India market with a 48% market share, growing 24% QoQ, and capitalizing on opportunities in the enterprise and consumer verticals.

Lenovo captures top spot in India’s tablet market that was fuelled by WFH and LFH needs

The COVID-19 pandemic has resurrected the tablets market in India. Shipments grew 23% QoQ in Q2 2020 says the latest report released by CMR.

The report titled Tablet PC Market Report Review for Q2 2020 indicates that the growth of the tablet market in India was primarily fuelled by the COVID-related lockdown, and consumer demand for Work-from-home (WFH) and Learning-from-Home (LFH) needs.

According to Menka Kumari, Analyst-Industry Intelligence Group (IIG), CMR, “Fuelled by WFH and LFH needs, the Tablet market grew remarkably in Q2 2020, bucking historical faltering growth trends. In addition to the consumer demand, the Tablet market grew on the back of agility shown by vendors and channel partners to offer attractive discounts to capitalize on the demand.”

“As Indians continue to operate in a homebound economy, the Tablet is emerging as a preferred companion device for education, remote work, and for content consumption. Given their portable, and larger screen size and, more importantly, much more affordable pricing,  Tablets are democratizing access to digital content for all family members, ” added Prabhu Ram, Head-Industry Intelligence Group (IIG), CMR,

Shipments of Tablets with WiFi capabilities grew a whopping 98% QoQ in Q2 2020, primarily driven by homebound conditions.

Vendor Highlights 

Lenovo continued to lead the India market with a 48% market share, growing 24% QoQ, and capitalizing on opportunities in the enterprise and consumer verticals. Lenovo M10 (HD & FHD & FHD Plus) series contributed up to 14% of Lenovo’s market share.

Samsung garnered 29% market share, and a whopping 143% QoQ. Samsung has recently launched new Galaxy S6 Lite Wi-Fi & 4G Variants in Q2 2020. Samsung TAB A series did really well, with the Galaxy Tab A 10.1 LTE & Wi-Fi (2019) series contributing close to 25% of Samsung’s market share.

Apple was placed third in Q2 2020 with a 12% market share, growing 36% QoQ. Apple iPad 7 Series contributed close to 7% of the market share, one of its most favored model in the market. Apple launched a new iPad Pro 2020 version with keypad, which is suitable for e-learning and content creators. It would be interesting to see how the iPad Pro 2020 contributes to Apple’s growth in the coming quarters.

Shipments of Tablets with 7-8 inches display constituted 35% of the overall shipments in the India market. On the other hand, Tablets with 10-inch and above displays contributed to 64% of the shipments.

Future Outlook

The report by CMR indicates that the prospects for the Tablet Market continue to remain favorable, with the tablet market anticipated to grow 15-20% in H2 2020. The resurgence in the tablet market will be driven by continued pandemic conditions, and the need to adapt to the new normal.

“Whether a vaccine is ready or not, the revival in the Tablet market will continue in the coming quarters, driven by the pandemic-related school and work closures. While the initial resurgence in the tablet shipments could be attributed to pent-up demand, the demand going forward will be based on consumer realization that this is the new normal,” added Menka.

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